SMS Marketing Blog

Important Facts That You Need To Know About SMS Marketing


SMS marketing is actually considered as one of the many modern-day marketing strategies that many companies are using or implementing for the sake of their business since with this kind of marketing strategy, it is now possible for them to reach out to a much bigger customer based market and do their promotion or advertising. In this present day and time, there are now several millions of text messages that are being sent and being received every single day with ninety five percent or more of the messages that were received are being read in the first four minutes after they are being received by the recipient. In addition to that, SMS have a response rate of twenty eight percent, way better that the click through advertisements which only have a success rate of zero point eleven percent and direct mails that only two point six percent success rate. With the higher response rate that is garnered by SMS marketing and with a much faster turnaround time, it only goes to show that this kind of marketing strategy is worthy to be included in the marketing arena of today's time.


But then again, one of the concerns that is being faced in this kind of marketing strategy at is the fact that there is actually a vast number of mobile users which only make it seem impossible to send or deliver promotional advertisements to every individual all over the world. And to answer this kind of predicament, internet marketing companies where able to device the bulk SMS marketing where it became handy and convenient. When we say bulk SMS, we are actually referring to the latest marketing strategy that has been devised for the purpose of letting entrepreneurs and businessmen and women to send large quantities of SMS to thousands of potential customers and prospect clients across the globe by using a software.


The software that is being used for Solutions Infini bulk SMS is not only known for being affordable but also very effective and very efficient in performing the task given to them. This is the very reason behind why professionals are often using the said software instead of relying to other modes of advertising there is. Another form of a very effective strategy of building a much stronger customer relationship by means of using SMS marketing is through sending frequent updates in the form of special offers, discounts as well as freebies to their customers.


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